Qualitative Research
Qualitative Research methods are typically less structured to provide more freedom to respondents to express and explain their thoughts, opinions, and preferences. The core objective of qualitative research is to understand ‘what’ respondents think and ‘why’ they think it.
Our experienced team is well-qualified to conduct the following qualitative research techniques while sticking to stringent quality standards to observe and document consumer behaviors, preferences, opinions, and pain areas.
In-depth Interviews (IDIs)
In-depth Interviews (IDIs) are conducted as semi-structured or unstructured discussions with target respondents, generally an industry or domain expert, to extract rich and descriptive information on specific products / services or on a specific topic. IDIs can be Face-to-Face or telephonic, depending on the specific project requirements.
Ethnography
Ethnography research is conducted to see the respondents in their natural habitat where they live or work (such as home, workplace, sales stores, etc.) and understand their actual behavior & usage of target products or services in their natural environment. It is a useful research tool to observe and uncover a consumer’s social behavior, cultural issues, opinions, desires, and habits in their actual daily life setting.
Focus Group Discussions
Focus Group Discussions (FGD) is one of the most widely used and trusted qualitative research techniques used to collect data through group discussions, which are managed through a skilled moderator in an open manner with or without audio and video recordings.
Quantitative Research
Our experienced team is well qualified to conduct the following quantifiable research techniques as categorized below:
Data Collection
Secondary Research
Cross-checking of data collected by other research companies