Brand Equity & Tracking

Brand Equity refers to the intangible value of a brand, which represents customer perception and largely influences their purchasing decisions. Brand awareness, brand association, brand loyalty, perceived quality, brand trust, brand differentiation, brand consistency, and brand differentiation are the key metrics determining brand equity. Businesses with strong brand equity are likely to have increased customer loyalty, higher prices for products/services, enhanced competitive edge in the marketplace, which contributes to their long-term and sustainable growth. Combining effective research methodologies with data analysis, HandsGrow Consulting executes brand equity assessment and conducts brand tracking studies. Our team uses advanced statistical analysis tools and data visualization techniques to analyze findings, identify patterns and trends, and find correlations in the data to determine the key metrics that influence brand equity. Besides delivering results of brand equity assessment and brand tracking studies to clients, we provide actionable strategic recommendations for improving brand equity.